Marketing Techniques

I read an article about marketing and business techniques. Author believes that customers will be affected by store design, lights and colors. Also, businessmen spend much money to renew, remodeling and make a nice design for their stores and through this way they encourage customers to buy more and make more profit. ”The International Mass Retail Association” observed that more than half store plans are based on having the new design and hiring the store design consultants. Deferent stores have deferent and special designs. For example, the wide aisles and fluorescent lights make the customers pay higher prices. Another strategy that the store designers try to get customers to walk to the back of the store then they will not back from the same aisle, through this design the customers will see all the goods. In one word, design the stores effectively can make a browser to a buyer. That is interesting, we should be aware if we go to mall and don’t decide shopping, these techniques doesn’t affects us !